I am a growth focused strategist
Believe it or not, I started working in online education way back in 2007. I believe that the internet can change people's lives for the better through education - I know that it has for me.
My background is quite varied, with a common thread that I excel at quickly understanding new situations and finding new and innovative solutions to the challenges at hand. In other words, I was born to be a strategist.
I have unique insight, as I have been behind the scenes of 20+ 7 & 8 figure online businesses. With this perspective, I can identify marketplace trends and the sales strategies and product mechanisms that best suit my clients current and future customer base. I also learn and share strategies across vertical domains, leading to even more innovative possibilities.
I cut my chops in the 7 & 8 figure online business world in a four year stint at Ramit Sethi's IWTYTBR. I started working with Ramit to build a marketing automation platform and team for the business and soon transitioned into strategy and optimization, where I owned the revenue line. I'm proud to say that we delivered triple digit revenue growth YOY, bringing the team from a low 7 to 8 figure business over my tenure. It was a great learning experience.
For the last 3 years, I've been quietly consulting behind the scenes for some of the fastest growing and most exciting 7 & 8 figure online educators. You can read about some of my results by category.
I take my client's confidentiality very seriously. We need to be able to work closely together and they need to be able to trust me with highly sensitive business information. Therefore, I never talk about my clients. Yes, its bad for my marketing. Yes its frustrating sometimes. But, it helps me serve you better and that is my bottom line.
I save a few hours a week for 'Serendipity Chats' and I'd love to chat with you!
You can find a time to talk with me here.
- Market Analysis & Fit
- Business Model Analysis
- Launch Planning & Strategy
- Product Strategy
- Conversion Optimization
- Marketing Automation (InfusionSoft, Eloqua, Marketo, etc)
- Lean Testing Methodology
- Direct Marketing Strategy
- Copywriting Analysis
- Headline Generation
- Vertical Expertise: Make Money / Get Fit / Find Love
Take a look at my resume here.